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Welcome to Rain Creative Lab.

Cashsense is a company that provides money-transfer and remittance services for Filipino overseas. However, Cashsense has diversified its service to various markets and clienteles. Besides money remittance service, they have managed to expand to various services to include payroll management for companies and merchant accounts for online shopping.

Cashsense asked us to redesign their existing website to cater to their new service offerings. The rebrand of the site reflects the new face of Cashsense, which enables the company to cater to wide market area and demographics while still maintaining its existing market base.

Key Point challenges:

The execution of ideas must be done well.
While the design should be unique and simple, its visual impression must also must communicate a strong market presence of Cashsense against its competitors and its unique position in the market.
The site must look neither too corporate nor too informal.

Client Brief

Cashsense wanted to have their existing website redesigned. They gave us total creative freedom, but asked that the site must::

Be unique against its competitors, making a unique market position
Be friendly and fresh-looking
Not be too corporate
Be atractive to both personal and corporate user.
Use their original brand color--orange

To address the requirements of Cashsense, we did a trial-and-error method to come up with the design that fit the client's taste. We took two extremes in the design spectrum and played around with the concepts until we found the right balance that made the client happy.

To address the market differentiation, we examined the visual strategies of various existing competitors, took various designs from non-related industry, integrated them in our site and tweaked them to fit our requirements. We had to strike the balance between making the visual simple yet bold. Then, we used big typography to highlight points and maximized the brand's colors to create a vibrant mood and ambiance.

Our project with Cashsense opened us to various strategies in addressing creative setbacks both from the production line and the client itself. It pays well to have a concrete design strategy and stick to one's core strength.

Activities / Services

Art Direction / Design We provided various design studies with variation on Cashsense's service offerings.
Illustration We used illustration for character design.
Information Architecture We strategically designed the site's layout with usability and readability in mind.
Design Convesion We converted the design into web usable assets.
Application UI We created a complete set of interface for the user to do and track their transactions.
Icon Designs We designed icon sets for its application interface.