Why is becoming a specialist in marketing beneficial?

Career advancement

By specializing in marketing, you will open up vast opportunities to advance your career. Your dedication and expertise within the industry will make you an invaluable asset to any employer – current or future! Showcasing yourself as a specialist in marketing puts your ambition and skills on full display, allowing for tremendous success along the way. Becoming a marketing specialist can bring many career benefits and opportunities, from promotions, higher salaries, more responsibility within your organization, or even transitioning into other roles such as product management, brand management, or market research. Thus making it a practical option for those seeking growth and advancement in their current field.

 Increased salary

Pursuing a career as a marketing specialist is an excellent way to earn higher compensation than those with general knowledge of the industry. With specialized expertise in marketing, you will be better equipped to design targeted campaigns that yield tremendous success for the company or organization, making your contribution more valuable and increasing your earning potential. Companies are hungry for marketing specialists who can deliver better outcomes and boost their business, so many offer a higher salary to attract the best professionals. Plus, with the growing demand for these experts in the industry, wages have become increasingly competitive – making it an appealing career option if you’re passionate about marketing and looking to increase your income potential.

 Better market understanding

By becoming a marketing specialist, you will gain not only an in-depth comprehension of the current market but also be able to stay ahead of emerging trends. Delve into best practices and practical strategies so that you can stay up-to-date with cutting-edge techniques, adapting your methods as the marketplace shifts. Specializing in marketing has great potential for success – seize this opportunity now! As a marketing specialist, you’ll have the chance to delve into different markets, client bases, and target audiences, which will assist in your comprehension of what motivates consumer choices. With this newfound insight, crafting efficient campaigns and maximizing performance is achievable. Becoming a marketing expert can give you an expansive knowledge of the marketplace – which is invaluable for making informed decisions as an effective marketer.

Improved decision-making

To ensure your marketing decisions are sound and practical, it is necessary to have a thorough understanding of the market and its corresponding consumer needs. Proficient marketing specialist comprehends how to interpret data correctly so that they can confidently tackle any obstacles presented in their field. With this knowledge, you will have an advantage when approaching promotional endeavors. Having the capacity to recognize and evaluate successful tactics, streamline access to resources, and emphasize your campaigns for the highest returns allows you to optimize marketing initiatives. A knowledgeable marketer can proficiently measure campaign value and make data-backed decisions about upcoming promotions. With this expertise, a specialist is positioned better than ever to cultivate growth opportunities and guarantee success for their company – all with informed decision-making.

 Better marketing skills

Are you looking to sharpen your marketing skills and stay abreast of recent industry trends? Becoming a marketing specialist is an excellent way to develop more profound expertise. You’ll be able to hone both your knowledge and abilities, covering everything from assessing market data and devising effective campaigns to evaluating various initiatives’ performance. With these advanced capabilities, you can become a true expert in modern-day marketing. As a marketing specialist, there’s always something new to learn and refine. Working on specialized projects allows you to sharpen your skills while exploring different strategies, resulting in better results each time. A career in marketing offers an ever-evolving path of growth that will turn any marketer into a more effective one – giving them increased confidence along their journey.

More benefits you need to consider

•  Enhanced reputation

By becoming a marketing specialist, you will benefit from greater esteem within your industry, increasing both credibility and renown

•  Better networking

Focusing on marketing will allow you to expand your business network and open possibilities for furthering new ventures. By connecting with other specialists in this industry, you can uncover potential opportunities that could bring growth to your enterprise.

•  Increased job satisfaction

If you specialize in marketing, you can devote yourself to a pursuit that enriches your life with passion, purpose, and job satisfaction.

•  More effective campaigns

An in-depth understanding of marketing will equip you with the skills to build more successful campaigns and generate improved outcomes.

Afterall

Dig deep into the market with a career in marketing and become an expert on it. Allowing you to be successful at this thrilling profession if that is something meaningful for your future! Take advantage of these fantastic opportunities.

The post Benefits of becoming a specialist in marketing appeared first on Rain-Creative.

Website developers today shape the face of the global network and set the technological trends of the future. Specialists are engaged in the creation and support of both Internet resources and web applications.

What you need for admission

Analyzing the question of how to become a website developer, everyone independently chooses the status of an educational institution. When entering a college or institute, the average scores of the applicant’s certificate will be taken into account.

Also, in educational institutions, writing an admission essay is often mandatory. But unfortunately, not all students with a technical mindset can cope with writing such a paper. In this case, they turn to the services with a request – write my essay cheap. A student will receive a sample essay that gives them a clear understanding of what to write about themselves in their admission essay.

Where to apply

The presence of a document on graduation from a college or university is not a fundamental condition for employment as a web developer. Many people successfully master programming languages on their own by signing up for various online courses on the Internet. But for employers, when selecting candidates for a vacancy in the field of digital technologies, the presence of a portfolio and work experience is of priority (as a rule, applicants who have chosen the self-study format do not have them).

You can fully master the specialty of a website developer in specialized colleges or institutes, where both theoretical and practical classes are provided.

An applicant who decides to engage in web programming on a professional basis has the right to choose the following specializations:

·         fundamental computer science and information technologies;

·         computer science and computer engineering;

·         mathematics and computer science;

·         applied computer science;

·         software engineering;

·         information security;

·         business computer science;

·         information security of telecommunication systems;

·         mathematical software and administration of information systems;

·         information-analytical security systems.

At lectures, students are taught: higher mathematics, probability theory, the basics of algorithmization, mathematical statistics, as well as economic disciplines, without which it is impossible to create a large-scale project.

The term of training for a web programmer in academies and universities usually is four years, and in colleges – from 3 years.

The specified profession in the field of IT can also be mastered remotely. Educational platforms offer programs in which the user learns: how to create interactive interfaces, the server part, work with frameworks, and also make up an Internet portal for various gadgets. The distance format of educational services involves lectures, seminars, and practical classes online. The term of distance learning usually lasts from 10 months to 2 years.

Where can you work?

In the conditions of fierce competition in the labor market in the IT segment, employers are ready to set high salaries for those specialists who have relevant experience, professional skills, and business qualities. A stable demand for specialists in the field of digital technologies is provided by commercial structures engaged in various types of activities (banking, marketing, entrepreneurship, media, legal/accounting services, outsourcing, intellectual production, etc.).

Industrial enterprises and government agencies are also interested in highly qualified employees in the field of IT. Work experience is a mandatory requirement for web developers who decide to work for hire. Potential applicants for a position should be aware that a large list of vacancies may not have special education requirements, but the list of professional skills that can be updated to suit the given tasks almost always appears. Interviews often take the form of tests.

Candidates with minimal work experience can apply for an assistant position.

The career growth of a website developer is represented by three stages:

·         “Junior” (trainees and employees with basic qualifications);

·         “Middle” (specialists with a certain work experience who can perform job duties on their own);

·         “Senior” (professionals who have completed large projects in the company).

A significant percentage of novice professionals are engaged in freelancing. But when providing services privately, a web programmer with no work experience must be prepared for the lack of regular customers. The situation is aggravated by the fact that performers on remote work exchanges work in conditions of fierce competition, and there are not so many highly paid projects on Internet platforms.

Specialists with extensive experience open their own web studios that are engaged in website building on a professional basis.

Many web programmers partner with startup owners to promote and publicize a specific business idea.

What personal qualities do you need to have?

To be in demand in the labor market, a web programmer must meet certain qualities. These include:

·         sociability (a specialist must be able to explain in an accessible language the content, structure, goals, and objectives of their work to employees who are not experts in digital technologies);

·         stress resistance (employers value site builders who can, while maintaining composure, work within strict limits: tight deadlines, whims of customers, etc.);

·         the ability to work in a team (a web programmer must be polite and tactful with their colleagues, as well as actively participate in the tasks assigned to the team);

·         diligence (a qualified specialist in the field of IT is obliged to perform their work efficiently and within the time specified by the top brass);

·         industriousness (high results in career advancement are achieved by an employee who does not postpone the task assigned to them until tomorrow);

·         purposefulness (the desire to achieve positive results in work and the desire to move up the career ladder are welcomed by the employer);

·         creative thinking (the creator of an Internet resource is often given tasks with non-standard solutions that they must be able to find);

·         self-improvement (IT is a dynamically developing area that is constantly being upgraded, and a website developer must be aware of new trends).

There is a shortage of experienced personnel in the field of digital technologies in the labor market. In order to gain competitiveness and in the future count on decent remuneration, it is necessary to develop personal qualities already from the student years and acquire practical skills in the site-building segment.

The post Everything about Studying and Becoming a Web Developer appeared first on Rain-Creative.

There are a few reasons why you might need help from a professional writing service when it comes to your web development dissertation. First, if you have never written a dissertation before, you may not know where to start. A professional writing service can help you with the entire process, from choosing a topic to conducting research to writing and editing the final document.

Second, even if you have written a dissertation before, you may not have the time or energy to do it again. Let’s face it, dissertations can be time-consuming and stressful. If you have a full-time job or other commitments, you may not be able to devote the necessary time and energy to writing a dissertation. A professional writing service can take care of everything for you so that you can focus on other things.

Finally, even if you are an experienced dissertation writer, there is no guarantee that you will get the grade you want. Your professor may be very demanding and may have specific requirements that are difficult to meet. If you want to be sure that you get the grade you deserve, it is best to leave it to the professionals.

A professional writing service can make all the difference in the world when it comes to your web development dissertation. Don’t hesitate to contact a writing service today for more information. You’ll be glad you did.

Dissertation writing is a difficult and time-consuming process

But it is also an important one. Your dissertation will be the culmination of your academic career, and it will be used to determine whether or not you earn your degree. Therefore, you need to make sure that your dissertation is well-written and research-based. Fortunately, a professional writing service can help you with this.

A professional writing service will have experienced writers who know how to write a dissertation on web development. They will be able to help you with the research, writing, and editing of your dissertation. In addition, they can also provide you with guidance and support throughout the process.

A web development dissertation requires in-depth knowledge of the subject matter

This means that you’ll need to be familiar with the basics of web development, as well as the more advanced concepts. You’ll also need to be able to research and write effectively about your chosen domypapers review.

When it comes to choosing a topic for your dissertation, you’ll want to pick something that interests you and that you’re passionate about. This will make the writing process more enjoyable and will help you to produce a better quality piece of work.

Once you’ve chosen your topic, it’s time to start researching. You’ll need to find reliable sources of information that you can use to support your arguments. Be sure to take good notes as you go along so that you can easily refer back to them when you start writing.

When you’re ready to start writing, begin by outlining your main arguments and what evidence you’ll be using to support them. This will help to keep you on track and make sure that your dissertation is well-organized.

As you write, be sure to proofread your work carefully. This will help to ensure that there are no errors and that your work is of the highest quality.

Professional help can ensure that your dissertation is written to the highest standards

If you’re looking for help with your dissertation, it’s important to choose a professional writing service. This will ensure that your work is of the highest quality and that it meets all of the requirements.

When you contact a professional writing service, be sure to ask about their experience and qualifications. You’ll also want to find out about their rates and how they can help you.

Once you’ve found a writing service that you’re comfortable with, provide them with all of the necessary information about your project. This will include the topic, the length of your dissertation, and any other requirements that you have.

Professional writers will be able to help you with every step of the dissertation process, from conducting research to writing and editing your work. Contact a writing service today to get started on your web development dissertation.

Experienced writers can help you stay on track and meet all deadlines

Dissertation writing is a difficult and time-consuming process, but it is also an important one. Your dissertation will be the culmination of your academic career, and it will be used to determine whether or not you earn your degree. Therefore, you need to make sure that your dissertation is well-written and research-based. Fortunately, a professional writing service can help you with this.

A professional writing service will have experienced writers who know how to write a dissertation on web development. They will be able to help you with the research, writing, and editing of your dissertation. In addition, they can also provide you with guidance and support throughout the process.

When it comes to choosing a topic for your dissertation, you’ll want to pick something that interests you and that you’re passionate about. This will make the writing process more enjoyable and will help you to produce a better quality piece of work.

Once you’ve chosen your topic, it’s time to start researching. You’ll need to find reliable sources of information that you can use to support your arguments.

The post Why you need a web development dissertation writing service appeared first on Rain-Creative.

We have a lot of information to share with our customers and we need to organize it in a way that is easy for them to find. So, we created an online portal where they can find all the information they need on us, our products and services.

A new business portal is a one-stop shop for all of the company’s information needs. It is the place where customers can look up information about products and services. But how do you make sure that your company’s website is useful to your current and potential customers?

A business portal is an online platform that helps businesses to connect and communicate with their customers. A business portal is a tool that facilitates the communication between a company and its clients. The content of the website can be changed by the company’s management, while its design can be modified by the designers.

A business portal is a software application that provides an easy-to-use interface for managing all aspects of a company’s internal and external communications, including customer service, sales, marketing, accounting and finance. It also offers access to information about products or services offered by the company. This makes it possible for customers to find out about available products without having to go through multiple websites or make multiple phone calls; it also enables employees to access information on how they can improve their performance in order to move up in the organization.

A business portal is a website that helps in running a business. It includes information about products and services, as well as promotional material.

The main purpose of creating a new business portal is to create an efficient way of communication between customers, employees and the company’s management team. It will help in creating an interactive platform where customers can easily find the information they need and make their purchase decisions.

We should not think of these AI writers as a replacement for human content writers either. They just provide assistance to the content writers by getting rid of writer’s block and generating content ideas at scale.

A business portal is a collection of information that helps the users to navigate through the company’s website. It enables them to find, track and contact their customers and suppliers.

The business portal is a very important part of any business. Without it, you cannot have an effective customer relationship with your clients. 

Business Portal is a new way to manage your business. It is a set of web services that allows you to connect with customers, track sales and manage the entire business from one place.

The business portal is a gateway for all employees to access the company’s information, products and services. It is also a place where employees can share their ideas and thoughts with each other.

The business portal should be created by the entire team of the company, not just one person. This is because it will take time to build and maintain this portal. A single person cannot keep up with all the changes that happen in a company over time, especially when there are many people working in different departments of the company.

There are many business portals out in the market. But there is a need for a business portal that can be used by all businesses and not just one company.

A business portal should be created that is user-friendly, easy to navigate and has all the necessary functionalities.

Business portals are often used by companies to help their customers find information and products. They are also used as a way of communication between different departments of a company.

With AI assistance, the business owners can get a new business portal up and running in no time.

We should not think of these AI writers as a replacement for human copywriters. They just provide assistance to the content writers by getting rid of writer’s block and generating content ideas at scale.

AI writing assistants are increasingly getting popular in the workplace. Some companies use them when they need to generate content for a specific topic or niche. While digital agencies use them to generate all kinds of content for their clients.

Many companies are looking for ways to increase their customer base and therefore they are creating new business portals.

These portals can be used by their customers or by themselves. They can be created by the company itself or by its employees.

The post Creating a New Business Portal appeared first on Rain-Creative.

The definition of web dev essay

Best research paper writer is an interesting and constantly evolving field. It can encompass a lot of different areas, from coding and design to marketing and user experience. But at its core, web dev is all about creating and maintaining websites. This can be a challenge but it’s also very rewarding, especially when you see your work come to life and help people connect with the online world.

If you’re thinking about becoming a web developer, there are a few things you should know. First, it’s important to have a good foundation in coding. This will give you the ability to build custom websites from scratch, or work with existing platforms like WordPress. You should also be familiar with design principles and have an eye for creating user-friendly interfaces.

In addition to these technical skills, it’s also important to be a good communicator. As a web developer, you’ll be working with clients and colleagues to create websites that meet their needs. This means being able to explain your ideas clearly and concisely, and being open to feedback.

Finally, it’s also helpful to be organized and detail-oriented. Web development can be a complex process, so being able to keep track of all the moving parts is essential. This includes everything from managing deadlines to making sure your code is error-free.

If you have these skills and qualities, then web dev might just be the right career for you. It’s a challenging but rewarding field that offers plenty of opportunity for growth and creativity.

How to write a web dev essay?

There are a few things to keep in mind when writing a web dev essay. One is to make sure you have a strong thesis statement that outlines your argument. You should also make sure to back up your points with evidence, and use clear and concise language throughout your essay. Additionally, it’s important to be organized and have a clear structure, so that your essay is easy to follow. By following these tips, you can write an effective web dev essay that will impress your professor.

The structure of a web dev essay

A web dev essay is typically structured in the following way: first, the introduction will provide a brief overview of the topic, followed by the body of the essay which will provide more detailed information. The conclusion will summarize the main points of the essay and offer any final thoughts.

Tips for writing a good web dev essay

There are a few key things to remember when writing a web dev essay in order to make it as good as possible. Firstly, make sure that you are clear and concise in your writing.Secondly, be sure to use examples to illustrate your points. Finally, make sure to proofread your work before submitting it. Following these tips should help you create a high-quality essay that will impress your professor.

Sample web dev essays

The content above provides a few examples of web development essays. Essays can be a great way to showcase your skills and knowledge in the field. They can also be a great way to learn new things and improve your skills. If you are interested in web development, it is a good idea to start by writing essays on various topics related to the field. This can help you learn more about web development and improve your writing skills.

Additionally, if you are planning on applying to web development programs, writing essays can also help you stand out from the rest of applicants.

The internet has become a staple in our everyday lives. It is used for a variety of tasks such as communication, entertainment, and work. As the internet continues to grow, so does the need for web developers. Web developers are responsible for creating and maintaining websites. They use a variety of programming languages to create website content, design user interfaces, and implement features.

The field of web development is constantly changing. New technologies and approaches are always being developed, and it can be hard to keep up with the latest trends. However, it is important for web developers to stay current in order to be able to provide the best possible service to their clients. One way to stay up-to-date is by reading web development blogs. These blogs discuss new trends and technologies, and offer tips and advice for web developers. Another way to stay current is by attending web development conferences. These conferences provide an opportunity to learn about new developments in the field, and network with other developers. Attending conferences can also be a great way to find new clients.

The post What is a web dev essay? appeared first on Rain-Creative.

Out-of-the-box CMS for the portal is easy to keep up-to-date – new modules are regularly developed for them, and updating is simple and fast.

In addition, high-quality CMS have available tools for SEO-promotion, which will bring the portal to the top of the search engines. They can be supplemented by connecting additional plugins: social networking buttons, chats to communicate with visitors, security, etc.

Content Management Systems are many, and the choice depends only on what kind of resource you create. When choosing a CMS to create an online store, pay attention to Bitrix. This is a fairly complex, but proven system that will suit businesses of any caliber. Internet publications should pay attention to WordPress or Drupal.

The main tasks of a CMS for the administration of the portal

CMS for portals or online stores allows developers to reduce the time for “assembling” the site, because many solutions are already ready to use. In addition, the system works steadily and is constantly updated, adapting to new trends and the needs of developers.

CMS for a portal or online store can solve many problems at once:

• Configure the roles of users and distribute between them the rights and access levels. As a rule, this is a built-in feature of the CMS, so the administrator can quickly assign rights to other admins, moderators, content managers, etc.
• Fill the portal with content – prepare it, process text, photo and video materials, publish, and make changes to previously published materials. In addition, outdated publications can be deleted or simply transferred to the archive to keep them accessible.
• Using the CMS administrator can change the structure of the web resource and its navigation: create new sections, pages, menu items, hide the old, merge them.
• In the CMS is available search engine optimization: editing meta tags, adding and editing headers of different levels, setting redirects, site mirrors, editing the robots.txt file, etc.
• The system allows you to do linking – linking pages of one portal (or portal to another site) with links.
• It is possible to take measures to increase the attendance of the site and increase the trust of the search engines (trustworthiness) – the publication of unique content, buy quality links, improve the usability of the interface, etc.
• Creating landing pages for advertising campaigns carried out on the portal or online store.
• Review and collection of statistics for the portal.

Features of portal administration

Since a portal is a whole system of sites and services designed for a wide audience, which means high loads, its administration requires taking these features into account.

The administrator of a portal or online store must monitor the relevance and correctness of the information and offers, as well as moderate the content that is generated by users – check comments, blog posts, etc.

In addition, it is important for portals to constantly monitor the performance of the resource. High load can reduce the speed of loading, or even “drop” your site, so you need to automatically monitor the health of the server. So you can take timely emergency measures and avoid loss of traffic.

From this comes the last important feature of portal administration – it is important to respond quickly to any problems that can reduce the stability of your resource. This affects not only the convenience of visitors and their desire to stay or return to your portal, but also the position of the site in search engines.

The post CMS for portal administration appeared first on Rain-Creative.

What gives the portal integration with third-party services

Integration increases the functionality and is used to solve the following tasks:

• accept online orders, process registration information from the customer, introduce customers to products, and post assortment data;
• Automate the transportation of orders, track the delivery of goods, and monitor the execution of orders;
• track the number of items in stock and synchronize the exchange of up-to-date data with online stores (marketplaces);
• synchronize payment, invoicing, and document generation in automatic mode;
• to set up the technical support of customers in the chat on the site, in official groups in social networks, to connect telephony;
• to make it easier to start advertising campaigns and evaluate their effectiveness;
• to reduce expenses for launching and realization of marketing strategies, to receive statistical data on them.

All this makes it possible to optimize business processes, switch off unnecessary links at the stages of order placement, increase website attractiveness in the eyes of users interested in company products and services, reduce costs for manual data processing, receive sales reports online. Integration of the portal with third-party services extends the website functionality and increases its efficiency.

Depending on the set tasks to be solved by the portal, integration takes place with one or several services.

Services for integration

There are many possibilities. The main services for integration are the following:

• Payment systems. They are used to pay for goods and services with the help of transfers from bank cards and electronic wallets. In the process of integration there is a script with or without confirmation of the operation. The customer can bind the payment instrument (card) which he will use in future. When the customer is going to pay for a product or service, he receives a response from the system that the initiation was successfully accepted and an offer to pay the required amount online. After the payment the customer learns about the debit, sees the confirmation of the transaction on the screen.
• Delivery service. Depending on the goods the company sells, the carrier is chosen, the cities for courier delivery, addresses of points, cost and shipping time are determined. This information is displayed on the site. The buyer forms a request on the site, the status of the order changes in the management system, the data goes to the warehouse of the online store. According to the data received, the storekeeper prints out the tracking number and bill of lading, and forms the parcel. When the order is ready, the executor changes the status of the order. At the same time, if any units are not found in the warehouse, this information becomes available to the buyer. An SMS and e-mail notification system is also configured to notify the client of the parcel’s arrival. The robot informs the customer and manager not only about successful delivery but also about arising problem situations.
• Marketplaces. Interaction with existing online platforms is set up to increase sales. Information on purchases is automatically fed into the portal. You can select marketplaces for products of the same type, separate focus (products with the same attributes), for any goods and services.
• Corporate CRM and ERP. The service is used if the company plans to launch an online marketplace and synchronize the base of the site with other systems. The site owner can collect data on clients, manage and control transactions, and evaluate the effectiveness of the sales funnel and other marketing tools. Integration with CRM and ERP makes it easy to collect data automatically. Feedback is captured on web forms and IP telephony. Integration with corporate CRM and ERP makes it possible to categorize clients into groups according to the functions of the employees who work with them.
• Accounting programs. Accounting programs facilitate trade and warehouse operations. Automatization of business processes releases the managers and employees of the company from the necessity to manage goods and prices manually, control leftovers, record the history of purchases, etc.
• Aggregators. These systems make it possible to publish information on goods in various online venues, receive funds in different ways, set up exchanges with suppliers of information on catalogs, nomenclature, orders and their status, etc.

Depending on the needs of the business, one or another list of services is selected for integration with the customer’s site.

The post Integration with external services appeared first on Rain-Creative.

The difference between the wholesale portal and the retail store

Pricing policy

In contrast to B2C sites, which usually offer certain prices for a product or service for all users, B2B portals have a different pricing policy – it is most often tied to the history of interaction with the client company and the volume of the purchase. The site places a base price as a demonstration price, which is adjusted for customers after authorization on the site and when placing an order.

The appearance and functionality of the site

A user looking for B2C merchandise should be attracted by bright product cards, a variety of photos and videos, and a detailed description – this can be a major factor in making a purchasing decision.

Customers in the B2B segment usually have little time and many tasks, so the site space is organized more laconically: the type of catalog is often tabular, and the price lists for services and products can be uploaded in a convenient format (.xls, .pdf, etc.).

Automation of the legal side of the process

Speed and convenience of the transaction is important both for the seller and the buyer – so the portal should provide a convenient workflow. It should be possible to draw up an agreement, an invoice and exchange necessary constituent documents without using fax or e-mail.

Focusing on long-term cooperation

The main source of income for the portal owners are not single clients, but loyal partners who make orders regularly and in predictable volumes. It is important to build strong and trusting relationships with partners, as well as to offer discounts and bonuses for subsequent orders to make cooperation permanent.

The long transaction phase

Compared to B2C purchases, business-to-business deals are characterized by a long lead time – going through countless approvals at each of their stages. Ensure that the personal manager assigned to the client is competent enough to support at all stages and provide expert advice on the company’s services.

Marketing strategy for B2B-portal

Internet promotion of B2B-portal is primarily aimed at creating an expert reputation in the market and attracting loyal customers who can bring the company a large income. The target audience makes informed decisions, which are often the responsibility of not just one person, but a working group. That’s why it’s important to create a well-thought-out marketing strategy.

Market analysis and competent USP

First of all, you need to understand who your customer is and how they behave in the marketplace:

• whether you are targeting a specific market segment or your product is universal;
• who your main competitors are and what your differences are;
• What problems your customers face and how you will help to solve them.

Having answered these questions, you can form SPM – a unique selling proposition – and determine how to position the company in the market.

Content marketing

Quality content is one of the most useful and effective ways to attract customers to your B2B website. Analyze the demand in your topic, make a content plan that includes the following areas:

• Communicate about the product – its features and benefits;
• tell about the ideas and business strategies that your product will help to implement;
• inform about promotions, changes in the assortment.

You need to track effectiveness in order to adjust your strategy and create the most useful materials for your partners.

Promotions and discounts

In the field of wholesale purchases bonus programs are no less important than in the retail segment. Seasonal promotions, liquidation, discount offers can influence the client’s decision on cooperation, because due to the large volume of purchases even a small discount on a unit of goods can greatly reduce the total amount.

The post B2B portals appeared first on Rain-Creative.

• Moving to HTTPS. A secure connection is one of the most important aspects of the site. To transfer a site to HTTPS, correctly without losing positions and traffic is quite realistic.
• The structure of the resource has changed. Any adjustments to the structure may entail errors, the price of which – the fallout of pages from the index and a critical sag in traffic.
• The resource came under the filter of search engines. The problem, which can eliminate the transfer of the site to another domain. Made by a specialist.
• Move to a new CMS to optimize the resource.
• Move the site to another hosting.

Accompanying the relocation of the site by a specialist will avoid problems and losses.

What does the specialist before the transfer:

• Analysis of traffic sources
• Identifies significant sections and documents of the site;
• Technical audit of the site, to identify problems that should not be transferred further.

Fixing the state of the site at the time of the move will allow you to understand what key points to check and keep track of after the process is complete.

When the site has moved to HTTPS or a new CMS specialist checks:

• Presence and correctness of indexing management files robots.txt and sitemap.xml;
• Preservation and correctness of the addressing of the resource documents;
• Correctness of the basic meta tags and content;
• The absence of technical problems that interfere with the indexing of documents on the site;
• Controls the process of indexing;
• The work of the elements of statistical collection and proper tracking of targeted user actions in the resource.

We need to transfer the site – discuss the problem

What is important when transferring a site to save positions and traffic

• Not to lose the link mass. Save the volume of external links leading to the resource, given the thematic relationship of the acceptor and donor documents.
• Do not allow errors in the work of the site. Technical failures often generate a large number of pages, giving 404 errors. The presence of duplicates and 404 errors leads to problems with indexation.
• Save the settings of all pages, including meta tags and header structure, micro markup.
• Correctly reconfigure all systems based on the document address: linking blocks, canonical page addresses, interactive forms.
• Keep the correct configuration of all elements for collecting statistics and tracking users’ targeted actions on the site.

The main errors in the transfer of the site

The most common problem is the loss of traffic received from search engines.

The main causes:

Incorrectly configured redirects – as a result, the link mass and weight of documents is not inherited from the old resource, which affects the ranking of new documents, and as a consequence, the site loses position.
“Closing” robots.txt copied from test hosting.

When the site is moved from the test account, the robots.txt file, which completely blocks indexing by search engines, is moved to the main account. As a result, the site falls out of the index database, loses positions and recovery can take quite a long time.

Third-party scripts or services that do not use a secure connection via http after the move to https will be blocked. Therefore, when moving the site to https protocol, all third-party scripts or services must also work on a secure connection.
When you transfer a resource to the https protocol have not been corrected image addresses used on the site, which will also lead to problems.
Errors in the templates and meta tags. Lead to an incorrect display of text and headings that may lead to problems in ranking documents on the site in issuing search engines.

Templates may have lost elements of micro-parsing, incorrectly displayed or absent blocks of linking.

Canonical pages are incorrectly configured. This is an important element especially for large portals and online stores.

During our work we have supported moving of resources for different reasons, different volumes – from online stores to small sites – we have managed to work out a faultless algorithm of transition, which allows to save the traffic to the resource.

The post Moving site without loss of positions appeared first on Rain-Creative.

The popularity of electronic educational platforms with interactive learning capabilities is growing, especially in the conditions dictated by modern reality. The transition to distance learning requires the introduction of modern methods of education using not only computers, but other modern technology.

Tasks of an online educational platform

We can distinguish three main tasks that digital online learning platforms help to solve:

• Distance learning and knowledge control for the educational institution;
• Automation of the process of professional development and training of company employees;
• The organization of training courses in different areas of business.

The structure of an educational platform for training

Educational platform has a block structure, on the basis of which you can create a system of training courses to solve a variety of tasks.

The necessary blocks in the structure of a digital platform for online learning:

• a complex for independent work with learning materials using a personal computer, PDA, cell phone, DVD player, TV and other devices;
• online chat or teleconference to get consultations, advice, evaluations from a remote (territorial) expert (teacher), providing the possibility of remote interaction;
• a block for the creation of a distributed community of users (analog of social networks) engaged in joint virtual learning activity;
• an electronic mailing service for the timely 24/7 delivery of electronic educational materials; manuals, standards and specifications for electronic educational materials and technologies;
• the ability to plan and form training courses;
• block for testing and control of obtained knowledge;
• service for creating video tutorials and online lectures, with the ability to download video and audio files and manage access to the content.
• a knowledge base with the ability to download and upload materials, with the management of access levels;
• a block for teachers with the ability to create a community, organize chats and teleconferences, access to the block of knowledge control and service of forming new courses for training;
• a service for the administration of the entire system;
• a block for the collection and analysis of statistical data.

Educational platforms advantages and disadvantages

The most popular learning platforms are mainly aimed at improving skills or obtaining a new profession, now began to appear platforms that can also be used for distance learning for children and adolescents. The main areas of training courses built on such platforms: programming, marketing, design, software testing, all kinds of online courses in foreign languages: English, French, Spanish, etc. are widespread.

All platforms have common problems, which they can solve, the only difference is the interface of the platform, rate plans, information content and the choice of teaching methods.
Advantages of digital educational platforms

One can talk for a long time as far as facilitating the process of creating training courses online platforms, but let’s focus on the main advantages:

• The learner can receive information at a convenient time, regardless of location;
• the use of modern technology and multimedia
• training material can be visual, interesting and easy to understand and master;
• all the necessary training materials are available to the trainee;
• independent work develops self-organization, discipline, initiative;
• possibility of distance learning for people with disabilities;
• it is possible to form courses using the latest training methods;
• obtaining statistics at all stages of training on the effectiveness of methods and feedback from trainees on the quality of teaching and accessibility of the material, which provides a unique opportunity to modify the platform and improve the learning process.

Disadvantages

Such platforms are not without some disadvantages, as psychologists remind us:

• A lack of communication and the social aspects of learning – information sharing and emotional involvement in the process;
• lack of control in terms of discipline, but this aspect is important only in the learning process of children and adolescents.

The post Educational online platform appeared first on Rain-Creative.